Lately, I’ve found myself reaching for comfort TV—something positive, kind, and hopeful. For me, that’s been rewatching Ted Lasso. In a world where the headlines feel heavy, this show feels like a breath of fresh air, reminding me that kindness, humor, and belief can carry us through the hardest of times.
And as I’ve been reading Believe: The Untold Story Behind Ted Lasso, the Show That Kicked Its Way into Our Hearts by Jeremy Egner, one idea has struck me again and again: great ideas don’t die.
The Ted Lasso we know today—the one with biscuits, locker room speeches, and that iconic yellow “BELIEVE” sign—took years to come to life. The idea lingered with its creators, never fading, always waiting for its moment.
It makes me wonder: maybe the ideas that stay with us are the ones we’re meant to see through.
Great Ideas Hang Around
Not every idea sticks. Some come in a flash and fade just as quickly. But every once in a while, an idea takes root somewhere deeper. It nags at you in the best way—showing up in daydreams, conversations, or those quiet moments before you fall asleep.
These are the seeds worth paying attention to. They may not sprout overnight, but they stay alive under the surface, biding their time until the right conditions appear.
The Long Road Isn’t Wasted
The story of Ted Lasso reminds us that delay isn’t failure. An idea that takes years to become reality isn’t weaker for the wait—it’s often stronger. Sometimes we need time to grow into the person who can bring the idea to life. Sometimes the world needs time to be ready to receive it.
The long road teaches us persistence. It shapes us. And when the idea finally blooms, all those years of waiting and working give it depth and heart.
The Power of People and Positivity
Another truth I love: creativity rarely happens in isolation. The Ted Lasso team found each other, and in talking through their ideas, refining them, and leaning on one another, the show became richer.
Kindness and collaboration invite creativity. When we gather with the right people—people who encourage, listen, and share our belief—our ideas grow stronger. Just as Ted built a team by lifting others up, our own dreams flourish when we surround ourselves with the right community.
Keeping the Faith
There’s a reason that simple, hand-drawn “BELIEVE” sign resonates so deeply. It’s not just about winning a football match—it’s about keeping faith when the outcome isn’t certain.
Belief in your idea doesn’t always mean shouting it from the rooftops. Sometimes it’s quieter: writing one more page, sketching one more design, talking it through one more time with a trusted friend. It’s the daily choice to treat your idea with patience and kindness, even when no one else can see it yet.
An Invitation to You
So if there’s an idea that’s been following you around for months, years, maybe even decades—don’t dismiss it. Don’t tell yourself it’s too late. Great ideas don’t die. They wait. They grow. And when the time is right, they find their way into the world through you.
In the meantime, nurture it. Believe in it. And most importantly, believe in yourself.
Because as Ted himself might remind us: a little optimism, a little kindness, and a lot of belief can take us farther than we ever imagined.
This blog post was created with assistance from ChatGPT, an AI developed by OpenAI. The ideas and perspectives are my own, but I used ChatGPT to support the writing, editing, and refinement process.
Rose Sparrowking 