Drive by Daniel H. Pink
http://www.danpink.com/books/drive/

Notes:

1. The longstanding carrot and stick approach only works in a few select circumstances.

2. Better motivation from intrinsic motivators.

“Type I behavior: A way of thinking and an approach to life built around intrinsic, rather than extrinsic, motivators. It is powered by our innate need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.” p. 226 of paperback

Autonomy. Mastery. Purpose.